Type design
Typography
Infographic
Motion
2D/3D
Collaboration with @Dexin Chen
Typography
Infographic
Motion
2D/3D
Collaboration with @Dexin Chen
Having an Asian name usually means one must experience a sense of cultural tension, alienation, and sometimes discrimination in the western society. Anglicizing an Asian name can be brutal as the rhythms, forms, and meanings are severed in the process.
In this project, we launch a campaign to resist the violence of treating Chinese names carelessly and to embrace the uniqueness of Chinese characters—we consider them as a combination of a painting and a melody. The digital platform allows people to learn the pronunciations and to generate motion posters which they can use to celebrate their identities.
In this project, we launch a campaign to resist the violence of treating Chinese names carelessly and to embrace the uniqueness of Chinese characters—we consider them as a combination of a painting and a melody. The digital platform allows people to learn the pronunciations and to generate motion posters which they can use to celebrate their identities.
D&AD Competition Video
Motion Posters
When correctly pronounced
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When mistakenly pronounced
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When mistakenly pronounced, the character loses its shape.